Work previews

What a credible work preview should show.

The goal is not to make a fake case study. It is to make the preview page honest, specific, and useful enough that a visitor can tell what was built and why it matters.

Shape the work preview
01

Problem

State the business problem in one short sentence so the visitor understands why the project existed.

02

Role

Explain what was designed, rebuilt, organized, or simplified and what the page or funnel was meant to do.

03

Proof

Use approved screenshots, real photos, before-and-after views, notes, and outcomes that can actually be shown.

04

Page flow

Show the key page sections in the order a buyer would scan them: hero, proof, details, FAQ, and contact.

05

Mobile behavior

Make sure the preview works on a phone and still feels readable, credible, and fast.

06

Next step

Link the preview to the relevant service page, the proof checklist, and the contact path.

FAQ

Questions worth answering before the build.

What makes a work preview credible?

Clear problem framing, real proof, specific decisions, a simple page flow, and no invented claims.

Do we need a final case study first?

No. A strong preview can start with approved screenshots, short notes, and a sensible page structure.

Can this use anonymous examples?

Yes, as long as the proof is approved and the page does not expose private details.

What should it link to?

It should connect to the proof checklist, the review path, the relevant service page, and the contact form.

What comes next

Related pages that turn this into a plan.

Contact

Want to turn this into a site plan?

Send the business type, current site if there is one, and deadline. We will reply with a clear direction.