Work examples
Screenshots, before-and-after notes, sample page sections, menus, booking flows, product pages, or intake forms help visitors see what can be built.
Proof checklist
What proof a business website should collect before launch.
A website feels more credible when the proof is specific and real. This checklist helps collect useful trust signals without inventing client names, fake numbers, or vague claims.
Prepare proofBusiness details
Years active, service areas, languages, team background, professional licenses, opening hours, and clear contact details reduce uncertainty.
Outcomes and limits
Use real outcomes only when they are approved and measurable. If exact numbers are not available, explain the practical improvement instead.
Testimonials and reviews
Use client quotes only with permission. Short, specific quotes usually work better than broad praise.
Photos and assets
Real photos, logos, screenshots, product images, location photos, and brand files make the site less generic.
Service-specific proof
Each important service page should show proof that matches the buyer's decision: process, deliverables, examples, FAQs, and a clear next step.
FAQ
Questions worth answering before the build.
Do we need perfect case studies before launch?
No. A site can launch with practical proof: screenshots, service details, process notes, real photos, and clear contact paths.
What should not be invented?
Do not invent client names, testimonials, metrics, review counts, awards, certifications, or screenshots.
Can anonymous proof work?
Yes. If client names cannot be shared, use approved screenshots, anonymized process notes, industry context, or service examples.
What proof should come first?
Start with the proof that removes buyer doubt fastest: what you do, who it is for, what gets delivered, and how the visitor can contact you.
Related resources
Contact
Want to turn this into a site plan?
Send the business type, current site if there is one, and deadline. We will reply with a clear direction.