Diagnosis
If there is a live site, identify what blocks trust before defining the new page plan.
Brief
What to send before a website build.
A good brief does not need to be long. It needs enough signal to choose the right website path and avoid guessing.
Send a briefDecision rhythm
A useful brief separates diagnosis, proof and launch.
This keeps the next move practical: review the current site, collect real details, or lock the launch guide before design starts.
Trust
Gather examples, reviews, screenshots and service details that can be shown publicly.
Launch
Separate page decisions from the final checks for forms, mobile flow, search visibility and contact tracking.
Business and offer
Business name, main services, target audience, location or market and what the site needs to make clear.
Current site
Current URL if one exists, what should stay, what feels dated and what is causing friction.
Goal and deadline
Whether this is a fast launch, search-page build, refresh, campaign page, bilingual site, or larger growth website.
Pages and languages
Needed pages, English and Hebrew requirements, service areas, city pages and any content that already exists.
Real material
Logo, photos, screenshots, examples, client types, testimonials, results, or anything real that can support trust.
Contact path
Preferred form fields, booking links, email address, thank-you flow and what should happen after a lead submits.
FAQ
Questions worth answering before the build.
Do I need all of this before contacting you?
No. Send what you have. The brief simply helps decide the first direction faster.
Can you work from an existing website?
Yes. A current site is useful even if it needs major changes because it shows services, tone and gaps.
Should I send competitor sites?
Yes, if they clarify the market or useful features. The goal is not to copy them, but to understand expectations.
What should not be invented?
Testimonials, client names, measurable results and screenshots should only be used when they are real and approved.
Related resources
What comes next
Related pages that turn this into a plan.
Website review
See it with a critical eye before the build begins
Trust checklistCollect real details before the build starts
Brief vs launch guideSee whether direction or QA comes first before launch
Launch guideCheck what must be ready before launch
Work examplesSee how real examples become credible pages
SitemapSee how the brief turns into a real page map
Contact
Want to turn this into a site plan?
Send the business type, current site if there is one and deadline. We will reply with a clear direction.