Business and offer
Business name, main services, target audience, location or market, and what the site needs to make clear.
Brief
What to send before a website build.
A good brief does not need to be long. It needs enough signal to choose the right structure and avoid guessing.
Send a briefCurrent site
Current URL if one exists, what should stay, what feels dated, and what is causing friction.
Goal and deadline
Whether this is a fast launch, SEO build, refresh, campaign page, bilingual site, or larger growth system.
Pages and languages
Needed pages, English and Hebrew requirements, service areas, city pages, and any content that already exists.
Proof and assets
Logo, photos, screenshots, examples, client types, testimonials, results, or anything real that can support trust.
Contact path
Preferred form fields, booking links, email address, thank-you flow, and what should happen after a lead submits.
FAQ
Questions worth answering before the build.
Do I need all of this before contacting you?
No. Send what you have. The brief simply helps decide the first structure faster.
Can you work from an existing website?
Yes. A current site is useful even if it needs major changes because it shows services, tone, and gaps.
Should I send competitor sites?
Yes, if they clarify the market or useful features. The goal is not to copy them, but to understand expectations.
What should not be invented?
Testimonials, client names, measurable results, and screenshots should only be used when they are real and approved.
Related resources
Contact
Want to turn this into a site plan?
Send the business type, current site if there is one, and deadline. We will reply with a clear direction.