Page paths
Final URLs should be clean, predictable, and linked from navigation, footer, sitemap, or relevant internal pages.
Launch checklist
What should be checked before a website goes live.
Launch work is not only making the page look finished. The site should be crawlable, fast, mobile-safe, form-safe, and clear enough for the first real visitors.
Plan a launchMetadata and schema
Titles, descriptions, canonical URLs, hreflang alternates, Open Graph tags, and structured data should match the page purpose.
Mobile and speed
The first screen should load quickly, avoid layout shifts, and keep buttons, forms, and menus usable on small screens.
Forms and thank-you flow
Forms should submit to the right destination, include page context, block simple spam, and redirect to a useful thank-you page.
Indexing files
Robots.txt, sitemap.xml, security.txt, humans.txt, and llms.txt should be present when the site is ready for crawlers.
Post-launch check
After launch, verify the live domain, HTTPS, language paths, 404 page, form delivery, and the most important search pages.
FAQ
Questions worth answering before the build.
Should launch wait for perfect design?
No. Launch should wait for a clear, working, trustworthy version. Visual polish can continue after the basics are stable.
What is the most urgent launch risk?
Broken forms, blocked indexing, bad mobile layout, missing HTTPS, and pages that are not linked anywhere.
Can this checklist be reused for every new page?
Yes. Each new service, city, resource, or offer page should pass the same basic launch checks.
What needs owner approval?
Production deploys, domain settings, analytics account access, billing, secrets, and private inbox confirmations require owner approval or action.
Related resources
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Want to turn this into a site plan?
Send the business type, current site if there is one, and deadline. We will reply with a clear direction.